Budweiser Made in America

In summer of 2015, small batch, craft breweries were all the rage, and big brands like Budweiser were losing their foothold. Budweiser wanted to embrace the BIG nature of their longstanding brand by leveraging their title sponsorship of the Made in America festival in Philadelphia to show what a big beer brand can really do. Through a new Monument Series of concerts in major cities (Liberty Island, NYC and Golden Gate Park, SF), plus the Labor Day BMIA music festival, Budweiser brought their unwavering conviction to music to the people.

In 2016, Budweiser wanted to focus solely on the Made in America festival to celebrate the launch of their new AMERICA cans. With the new branding, and a series of updated logos and brand guidelines, they needed an entire overhaul of all brand assets for the festival, as well as additional items for consumer giveaways, VIP seeding, and more.

For those summers, we brought to life Budweiser’s brand and commitment to quality on-site and on-line proving that big doesn’t mean bad when it comes to beer.