Amazon Prime Video’s FYC “Prime Experience” 2022
In 2022, Prime Video wanted to go bigger and bolder for their annual FYC campaign. Based in the beautiful Hollywood Hills, we designed a month-long activation with numerous immersive rooms and amenity-based activities, all focused on their vast portfolio of shows. The bespoke experiences, paired with FYC screenings and panels created a truly one-of-a-kind experience with multiple touch-points, easter eggs and immersive lounge spaces.
Role: Sr. Project Manager / Lead
Company: Mirrorball (Experiential Agency)
Categories: Entertainment / Experiential / FYC
Role Responsibilities:
Project management
Talent interview coordination
Photo and video team management
Product sampling coordination and drop-off and quality control
All client reviews and sign-offs
Client and talent hospitality
Onsite event management
Project Components:
Press event coordination
Talent management
Product sampling and distribution
Licensed artwork
Experiential activations
Community engagement
