FX’s “The Bear” S2 Experience

FX’s “The Bear” was a surprise hit when Season 1 premiered last year. With a new season quickly approaching, Coffee N Clothes, in partnership with FX, developed an event concept that would remind guests of all of the things they loved about the first season (the chaos of the kitchen, Italian beef sandwiches, Chicago landscapes) and hype them up for Season 2 ahead of the July 22 premiere.

CNC took over Blind Barber Chicago with an immersive event that took guests through the chaos of back-of-house — from the alleyway entrance to kitchen perks, featuring immersive actors pulling guests through the experience — before dining on the delicacies that come with being a guest, sipping on ice cold Stella Artois, and of course, making sure they leave with a doggy bag and custom momentos.

Role: Account Director (Freelance)
Company: Coffee N Clothes (Experiential)
Categories: Entertainment / Experiential

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Amazon Prime Video FYC "Prime Experience" 2022