HBO’s “The Last of Us”
NY Premiere
When You’re Lost in the Darkness, Look for the Light
This is it — the first ACTUALLY good video game adaptation. But how do you get gamers, non-gamers, and the world to care about ANOTHER zombie show?
Hidden in the New York City Quarantine Zone, we took over the iconic Angelika Theater and overnight, turned it into a fully functioning Firefly base. The 1,500 Firefly recruits who were lucky enough gain entry to the base, went on an immersive in-world journey where they interacted with Firefly soldiers, came face-to-face with infected, and took part in a special screening of the first episode.
Some of the press includes AdAge, Mary Sue, Morning Brew, as well as millions of organic impressions and views on Twitter, YouTube and Tiktok.
Role: Director of Project Management / Lead
Company: Giant Spoon (Experiential Agency)
Categories: Entertainment / Experiential / Screening
Role Responsibilities:
SOW development
Lead contact for client
Project management
Influencer outreach and invitation
Legal reviews
Production and creative oversight
All client reviews and sign-offs
Client and talent hospitality
Press outreach and press event coordination
Budget development, tracking, and reconciliation (Total campaign cost ~ $1.5MM)
Project Components:
Live event production
Talent and vendor management
Scenic design and install
Creative asset development (web, social, print, live)
High security screening experience
Experiential activations
Press outreach
